An 18th-century spring
For spring 2026, the choice fell on Villa Valmarana ai Nani, where 18th-century elegance and frescoes harmonize with the delicacy of the new season. The frescoed spaces create an atmosphere suspended between history and lightness, into which fashion blends harmoniously. The looks interpret the seasonal rebirth through soft tones and elegant silhouettes, in a continuous […]
Chic Christmas in the Glamping
Negozi Pellizzari sets its Winter 2025 collection against the serene backdrop of Sand Gold Alpine Glamping in Campo Tures, where the alpine landscape meets a vision of minimalist, contemporary comfort. Wood and natural textures create a cozy atmosphere, resulting in an intimate and sophisticated campaign that portrays winter as a sensory experience.
Among the majesty of Carrara marble
For fall 2025, Negozi Pellizzari weaves a story that begins in the quarries and among the marble of Carrara, where the raw material and the verticality of the mountains define a powerful, suspended landscape. The narrative continues the following day in an artist’s studio.
Venetian Riviera
Negozi Pellizzari has chosen Lido di Jesolo and the J44 Hotel as the setting to showcase its Summer 2025 collection. Against a backdrop of sand, wind, and seaside architecture, the summer looks strike a balance between freshness and urban energy.
Negozi Pellizzari
Tocatì
Where fashion and sustainability come together, Tocatì is born, a brand that smiles at the planet. Naming, logo design, and social content for a brand committed to making the fashion industry ethical through upcycling and reusing children’s clothing. Naming & logo design In Venetian dialect, “tocca a te” means “it’s your turn,” a phrase typically […]
Hlo!
Atlantis | Headwear
Paul Paker
Ulysses
Is it possible to create digital opportunities for historical realities? Of course yes: this is what lies at the basis of the work we did for Ulysses. A historic boutique in the center of Pordenone, a point of reference for men’s fashion for more than 40 years. The owner who founded it in 1975 handed […]
My*Stuff
Ashki.i
Tremotino
Outline and manage a brand management operation for Tremotino, a platform for the online sale of high quality handcrafted clothing and accessories, to launch the brand on the market and define its perception by consumers, to be implemented on a social strategy and a website e-commerce. Communication objectives 1. Spread awareness of the brand 2. […]
Pellizzari Stores Spot TV
TITLE:Your fashion statement CUSTOMER: Negozi Pellizzari SEASON:Autumn / Winter 2022 DISTRIBUTION: TV, Digital, Signage CREATIVE DIRECTION:Notorious Agency PRODUCTION TEAM:The Studio SOUND DESIGN:Sebastian Soso SET DESIGN:Negozi Pellizzari Notorious signs the debut of Negozi Pellizzari on national TV. The integrated campaign includes television distribution, road signs, digital and proximal marketing. Determined steps, like on a catwalk. She […]
Negozi Pellizzari
E-commerce strategy for fashion retail Launching online with a fashion e-commerce site is an opportunity that must be seized with the utmost strategic approach. The operation required a multi-year study, which we conducted with a team of consultants specialized in managing brand management, communication and digital marketing processes. The role of Notorious Agency? Manage the […]
Fall In Love With the Venetian Lagoon
We presented a challenge to our client Pellizzari: why not create a photoshoot that is more editorial than commercial? The company’s marketing department accepted the challenge and allowed us to produce a truly magical project, helped by a breathtaking location. Sometimes the most beautiful surprises are right in front of our eyes. Accustomed to looking […]
Negozi Pellizzari / Summer 2022
Whether at the beach or in the city, Pellizzari’s summer is always a statement of style. But in the beautiful season, do you really have to choose between the city or the beach? Trieste is a city with a brilliant light, as fascinating as it is edgy, welcoming yet reserved, elegant and dynamic. These characteristics […]
Atlantis | Headwearevolution
Atlantis Headwear, one of the world’s leading players in the production and marketing of hats, has hired Notorious for a four-year strategic repositioning of the brand at an international level. From “Infinite Headwear” to “Headwearevolution”: if the path to sustainability is understood as an inevitable evolution involving all of humanity, it is at the same […]
Atlantis | Campaign 2023
https://vimeo.com/812724443 The New Campaign for Atlantis, Created by Notorious Agency at Plan de Corones, Showcases the Brand’s Commitment to Sustainability. Atlantis Headwear, one of the world’s leading players in the production and marketing of hats, has hired Notorious for a four-year strategic repositioning of the brand at an international level. From “Infinite Headwear” to “Headwearevolution”: […]
Paul Baker – S/S 24
Paul Baker is inspired by the man whose work routine requires formal clothing with attention to detail and fabrics. It is for this reason that Bassano del Grappa was chosen as the location of the summer shooting for 2024; a perfect reality for reconciling style, work and free time.
Paul Baker – S/S 23
Simple and refined details that elevate a look, making it suitable for different occasions. This is the case of the spring and summer 2023 collection, set in Villa Freya (Asolo), a magical place capable of enhancing every shot.
Paul Baker – F/W 19
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Il Gufo
A day of prevention in the company The initiative is by WelfareCare, in collaboration with Il Gufo, its partner. The first is a company with the aim of making breast cancer prevention increasingly accessible, the second is a company from Asolo, a leader in the production of children’s clothing. For an entire day, the women […]
Ulysses
Branding https://notorious.agency/wp-content/uploads/2019/06/Atelier_logo_loop.mp4 Shooting Website https://notorious.agency/wp-content/uploads/2019/06/macbook_website_2.mp4 Related articles
Jolly Footwear
A video to tell the entrepreneurial dimension of Jolly Footwear, a leading company in the production of technical footwear intended for law enforcement and firefighters. We satisfied the company’s desire to equip itself with a corporate video, trying as always to put our hand in it. We have taken care of every single clip in […]
Stefano Lora showroom
https://youtu.be/lmTrBY_nHck Total strategy Define communication objectives and choices, with b2b and b2c strategies, for the introduction of brands on the Italian market. Web design… The first site (2010) anticipated web design trends: fullscreen ‘hidden cam’ style videos let the working atmosphere breathe. And re-design… After four years, we designed a new site. Top-class mobile Design […]
White Stone
Building a fashion brand in order to sell online is a difficult undertaking. But not impossible The request came to us from Ton Confezioni: after 30 years of producing for renowned international brands, the company decided to launch the independent brand White Stone on the market, offering a new line of modern, sophisticated and high-quality […]
Kostyle
McNeal
Business vocation, creative spirit! We were engaged by McNeal Clothing – a historic German clothing brand with over 450 stores in Europe – to introduce the brand to the Italian market. First step? Supporting B2B relationships through communication that is informative, yet creative and engaging! Travel matters The journey. The desire for discovery and new […]
Negozi Pellizzari
Negozi Pellizzari chooses the contemporary architecture of the M9 Museum in Mestre as the ideal setting to narrate a dynamic, current, urban fashion. For the Spring 2024 season, the museum environment, with its clean geometries, industrial materials and contrasting volumes and transparencies, becomes an integral part of the visual narrative: from casual looks to more […]
Fashion Tips
The algorithm loves videos but loves reels even more. And so, we will give reels to the algorithm! We developed a video content strategy to support the numerous social communication activities of Negozi Pellizzari, with the aim of sharing some “tricks” with users for dressing stylishly or using a garment in different ways or occasions. […]
Milan: An International Skyline
The urban environment is definitely the right place to showcase your personality through a variety of outfits that match a mood or occasion. The Milan skyline represents the perfect background for the Fall/Winter 23 campaign of Negozi Pellizzari: from casual to comfy looks, from party to office, Milan offers the perfect settings for shooting Pellizzari’s […]
Pellizzari
Pellizzari
Architectural fashion ADV A concept that merges fashion and architecture underpinned the 2017 advertising campaigns for Negozi Pellizzari. The campaigns were published in the leading Italian fashion magazines and were created in collaboration with Gaetano Mansi, an internationally renowned fashion photographer and a valuable collaborator of Notorious Agency. Spring Summer 2017: elegance and simplicity The […]
Pellizzari
“Glam” tone and many colors for the Negozi Pellizzari SS 2018 campaign produced by Notorious Agency. The campaign aligns with the “Express your style” concept, which supports all of Negozi Pellizzari’s communication. For this reason, in addition to the official campaign aimed at the main fashion magazines, we have created a story made of colours. […]
Negozi Pellizzari
How many times do you enter a shop without having clear ideas? How often does it happen that you don’t know what trendy items or seasonal must-haves are? We proposed to our client Negozi Pellizzari, a fashion retailer with over 100 brands present in the store, a video strategy which, in addition to being favored […]
Negozi Pellizzari
Whether it’s choosing clothing suitable for free time or a formal ceremony, indecision about looks and styling has affected everyone at least once. This is how the idea of creating actual “Fashion Tips” came about: inspirational videos to help Negozi Pellizzari’s customers in choosing their daily outfits. Style tips and new ideas, all to be […]
Negozi Pellizzari
Negozi Pellizzari lands in Marina di San Vincenzo, choosing Villa Galatea as the setting for its 2024 summer campaign. A place that evokes the elegant atmosphere of a luxurious beach house, enveloped in the relaxed rhythm of the Tuscan coast. Gli scatti giocano con i riflessi brillanti dell’acqua del mare e con il bianco delle […]
Negozi Pellizzari
We plunged into the most geometric heart of Milan, choosing the Monte Amiata residential complex: a masterpiece of Brutalist architecture signed by Carlo Aymonino and Aldo Rossi, where matter and form come together in a powerful and contemporary visual language. Clean cuts of light and intense colours become the ideal background for expressing a decisive […]
Winter at high altitude
It is still dark outside, the alarm clock always ringing too early, a quick breakfast and rushing to work or meeting one’s routine. We imagined the typical day of a Hlo! woman, and here we opted to set the shoot of the winter advertising campaign in the streets of a small historic village. An ideal […]
A Christmas to Remember
The holiday season is synonymous with snow. What better location than a mountain chalet for the winter photoshoot of Negozi Pellizzari? We entrusted the magic of the Cain Comfort Chalet, a wonderful location already a romantic getaway for some influencers, nestled in the woods of Val di Non. The advertising production had the taste of […]
Color Blocking Fashion
Creating advertising productions within a studio can have its limitations but can be equally stimulating. For Pellizzari’s spring photo and video shoot, our goal was to create a colorful and geometric setting that would best represent the selection of new men’s, women’s, and children’s collections, with the cheerfulness that characterizes the mood of the changing […]
Secret Garden Experience
Our location scouting archive is definitely well-stocked. Houses, venues, parks, abandoned nightclubs, beaches, all waiting for the right moment to propose the perfect location to the client for the perfect shoot. For Pellizzari’s summer photo and video shoot, we proposed working in the magical setting of Villa and Parco Frassanelle (VI), a property with thousands […]
Negozi Pellizzari / Spring 2022
Negozi Pellizzari’s spring 2022 is tinged with pastel colors, geometries, shapes and lines with captivating colors! The campaign’s message is based on self-affirmation and the need to feel confident and comfortable in style choices. If clothing can communicate who we are, then the way we dress determines how others see us. Slogan Your Fashion Statement […]
Atlantis | Custom Made
Reposition Atlantis | Custom made, the business unit of Atlantis Headwear dedicated to making custom hats. This was a complex and multifaceted project involving every aspect of this department’s communication: we were in charge of the brand restyling, the dedicated website and the production of all its contents (copy, micro-copy and mixed-technology photographic and video […]
Garden Dreams
Light spreads through the glass windows of a greenhouse, where nature flourishes again. Between reflections and transparencies, Hlo! garments invite you to experience spring with the utmost class and elegance.
Paul Baker – S/S 25
The beauty of Villa Ghislanzoni in Vicenza welcomes a collection that reflects style and balance. Paul Baker signs a spring dedicated to the man who interprets formality in a modern key.
Paul Baker – F/W 24
For Paul Baker‘s Winter 2024 campaign, the Abbazia del Pero di Monastier is transformed into a place where time meets style. The essential, history-laden backdrops are the setting for a men’s collection that celebrates formality with rigour and modernity.
Paul Baker – F/W 23
A small reality on a human scale, a magical village that hosts villas and luxurious homes. Villa Freya in Asolo is the protagonist location of Paul Baker’s winter 2023 campaign. The neutral and soft colors of the furniture highlight the textures and colors of the collection.
Hello winter mood! – F/W 23
It is still dark outside, the alarm clock always ringing too early, a quick breakfast and rushing to work or meeting one’s routine. We imagined the typical day of a Hlo! woman, and here we opted to set the shoot of the winter advertising campaign in the streets of a small historic village. An ideal […]
Hello, it’s me – Summer 23
A boat trip, an afternoon outdoors, an aperitif at the water’s edge… When summer comes, it is impossible to resist the urge for sun, sea, vacations and the outdoors. Here it is that for the campaign for the summer season of Hlo! we chose a setting that offers a thousand opportunities for adventure and relaxation, […]
Hlo!
HLO! It is a women’s clothing brand owned by Negozi Pellizzari. It is ideal for women who are always on the move, dynamic, who love fashion and, at the same time, want to dress comfortably. Quality, versatile clothes, 100% made in Italy that adapt to various circumstances. https://notorious.agency/wp-content/uploads/2019/07/hlo_work.mp4 The definition of the concept: copy strategy […]
Hlo! – F/W 24
The evocative Pero Abbey in Monastier is the setting for a collection that tells of femininity and harmony. Amidst ancient architecture and suspended atmospheres, Hlo! garments are inspired by beauty that lasts in time.
Hlo! – S/S 24
With all its romanticism, the town of Bassano del Grappa was the perfect location to present the Hlo! collection. A place that offers many views, each imbued with romance and passion, just like the looks that the Hlo woman chooses! for his summer days. A determined and self-confident figure, who is inspired and lets herself […]
Hlo! – Spring 23
Working on the advertising productions of Hlo! is always inspiring. Not only because of the undoubted quality of the products, not so much because of the variety of the collections, but because of the eclecticism of the woman to whom this young clothing brand is aimed: a woman who is decisive and determined, but also […]
Hlo! – F/W 21
The collaboration between Notorious and hlo!, a trendy women’s clothing brand, 100% made in Italy, continues. The hlo! FW 2021 campaign, set in an urban context with modern and linear architecture, showcases a woman with a confident character and a lively and fashionable temperament. Artistic and Creative Director: Lisa Pietrobon – Notorious Agency Production Team: […]
Hlo! – F/W 19
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Hello community!
Hlo! embodies the passion that women have for fashion. Sandra Bacci, Daniela Zuccotti, Giulia Sollai, and Valentina Brambilla wanted to give voice to the brand by sharing their vision of fashion through a blog. A glimpse into the lives of women who, together with Hlo!, know how to make the best of every situation. Sandra […]
My*Stuff – S/S 25
My*Stuff chooses the Gineria in Santa Maria di Sala for its S/S 2025 campaign. A former industrial space converted with contemporary taste, it becomes the ideal stage to express the soul of the brand.
My*Stuff – F/W 24
At the Cantiere Art Gallery in Treviso, My*Stuff meets the creative energy of a space in the making. An environment suspended between art and matter, which perfectly embodies the spirit of the brand: essential, decisive, authentic. https://vimeo.com/1097571589?share=copy#t=0https://vimeo.com/1097572560?share=copy#t=0https://vimeo.com/1097559560?share=copy#t=0
My*Stuff – S/S 24
The soul of the man who loves to spend his free time immersed in sport finds free expression in the My*Stuff brand, whose garment design is designed for a strong personality who does not give up style and comfort. This is how athletics tracks, pitches and stadiums become the location of the summer collection, enclosing […]
My*Stuff – Influencer Marketing
The character is decisive, the spirit free. Antonio Moriconi, Gian Maria Sainato and now Matteo Farneti have carried out the role of brand ambassadors of My*Stuff with dedication and commitment, also becoming the face of the collections. Antonio Moriconi Gian Maria Sainato Matteo Farneti
My*Stuff – F/W 23
A reality on a human scale, where free time is perfectly intertwined with the work routine: Treviso. And this is how we work between a glass of prosecco and a shot, taking the My*Stuff shooting for the FW 23 season.
My*Stuff – S/S 23
Between a casual chic look and a stroll through the streets of Milan, the My*Stuff shooting serves as a storytelling of a routine dressed in light and refined shapes and textures.
My*Stuff – 2019
https://notorious.agency/wp-content/uploads/2019/05/work_mystuff_video.mp4 Web Design Visit the website AI 2019 Fashion Shooting https://notorious.agency/wp-content/uploads/2019/10/work_my-stuff_move.mp4 PE 2019 Fashion Shooting PE 2018 Fashion Shooting
Ashki.i
Website https://notorious.agency/wp-content/uploads/2019/07/ashkii_work.mp4 Autumn/Winter 2018 Spring/Summer 2019 Visit the website
Ashki.i
A man with an independent, courageous and leader character cannot fail to wear Ashki.i. Simple lines that give authority to anyone who wears the garments. Clothes designed to be worn every day and on more formal occasions. The brand’s shootings were hosted in locations surrounded by nature, which leaves room for the strong character of […]
Ashki.i – F/W 19
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