Business vocation, creative spirit!
We were engaged by McNeal Clothing – a historic German clothing brand with over 450 stores in Europe – to introduce the brand to the Italian market. First step? Supporting B2B relationships through communication that is informative, yet creative and engaging!
Travel matters
The journey. The desire for discovery and new inspirations. From this concept, we created McNeal’s company profile as a true travel notebook: to let retailers experience genuine sensations and convey the brand’s true values.
From business to communication
We outlined communication strategies to support the two major Italian distributors in the sector: Stefano Lora Showroom (Vicenza) and Badii Partners (Rome).
Through photos and animated graphic videos, we told the story of the brand and its unique qualities. A series of videos was produced to introduce new commercial partners to the distribution dynamics of a brand that is new to Italy.
