HLO! It is a women’s clothing brand owned by Negozi Pellizzari.
It is ideal for women who are always on the move, dynamic, who love fashion and, at the same time, want to dress comfortably.
Quality, versatile clothes, 100% made in Italy that adapt to various circumstances.
The definition of the concept: copy strategy
We organized a conference-event to present and taste the new “organic” Sgambaro pasta products. The event took place
Thanks to a series of messages, Notorious Agency linked and contextualized typical scenarios of a business woman to the characteristics of the product. In other words, the texts with an evocative and emotional slant deliberately recall the daily life gestures of the target audience, i.e. a dynamic, flexible and smart woman.
“Hello!
Shopping today?
The elegant and brisk clicking of heels on the sidewalk.
Your name echoing among the crowd.
Comfortable clothing that combines charm and femininity.
at the Notorious headquarter. Representatives of the sector press participated and were able to enjoy a pleasant evening of music and tastings.
Brand representation: fashion shooting
HLO’s online communication! it started in May 2019 with the launch of the site and Facebook page.
The first year strategy focuses mainly on:
- Brand awareness
- Create a basic network and expand it over time
Giving shape to the project: web design and social media
