Negozi Pellizzari's spring 2022 is tinged with pastel colors, geometries, shapes and lines with captivating colors!
The campaign’s message is based on self-affirmation and the need to feel confident and comfortable in style choices. If clothing can communicate who we are, then the way we dress determines how others see us.
Slogan
With this slogan, Negozi Pellizzari positions itself as a go-to brand, offering the right solutions for self-expression at any moment and for any occasion.
Creativity
For the Spring 2022 advertising campaign, we leveraged our “engineering” skills 😆 to create a minimalist yet captivating set design. The interplay of gazes and the models’ effortless attitudes reinforce the concept. A colorful scaffolding becomes the backdrop for the models, interacting with them and their outfits, allowing them full freedom to pose within the set with dynamism, lightness, and spontaneity.
Video storytelling: Instagram + Tik Tok
