Creating advertising productions within a studio can have its limitations but can be equally stimulating.
For Pellizzari’s spring photo and video shoot, our goal was to create a colorful and geometric setting that would best represent the selection of new men’s, women’s, and children’s collections, with the cheerfulness that characterizes the mood of the changing season.
Creativity
We chose to enliven the colorful set by using geometric backdrops: squares, triangles, and circles made of coated and self-supporting honeycomb cardboard allowed us to add depth and dynamism to the shots.
After creating the looks to be photographed, together with our stylists, we selected the colors for the backgrounds, using the seasonal palettes proposed by Pantone.
