Reposition Atlantis | Custom made, the business unit of Atlantis Headwear dedicated to making custom hats. This was a complex and multifaceted project involving every aspect of this department’s communication: we were in charge of the brand restyling, the dedicated website and the production of all its contents (copy, micro-copy and mixed-technology photographic and video assets), and the Social strategy. A repositioning as a leader, managed with the head!

It was exciting to work on such an important project for a leading international headwear company. The operation was managed in collaboration with the companies Moca (UX Design) and Dinamiza (site development), while the photographic assets were produced in collaboration with The Studio team.

Notorious Agency focused on the proper re-interpretation of theidentity architecture, to go into redefining the design of the brand associated with the Atlantis’ Custom business unit, thedesign of the navigation interface (UI) and the production of the many textual contents, a key aspect to help the company accurately communicate a positioning and service truly distinctive.


UI Design & Contents: Notorious Agency

UX Design: Moca Interactive

Develop: Dinamiza


What is possible to customize about a cap? We explained it with a 3D video to convey a simple concept: whether it’s style, colors or graphics, the only limit is… imagination!


And how do you use the portal of Atlantis | Custom made? A mixed-media video provides an understanding of all the functions at the service of users provided by the site.

Beginning with an in-depth analysis of the difficulties and gaps inherent in communicating such a special service, the entire interface and each of itssmallest components have been meticulously crafted, to sketch precise and accurate messages that leave no room for doubt and accompany the user through the conversion process.

Social - some contents

Visual asset

Leader players communicate with the head

Leader players communicate with the head


Let's talk about your project!

Castelfranco (TV)
Vicolo Sant’Antonio, 10
+39 0423 492526


Castelfranco (TV), Italy
Vicolo Sant’Antonio, 10
+39 0423 492526