TITLE:Your fashion statement
CUSTOMER: Negozi Pellizzari
SEASON:Autumn / Winter 2022
DISTRIBUTION: TV, Digital, Signage
CREATIVE DIRECTION:Notorious Agency
PRODUCTION TEAM:The Studio
SOUND DESIGN:Sebastian Soso
SET DESIGN:Negozi Pellizzari
Notorious signs the debut of Negozi Pellizzari on national TV.
The integrated campaign includes television distribution, road signs, digital and proximal marketing.
Determined steps, like on a catwalk. She is relaxed, intriguing, complicit. She feels free to express herself. He is sure. His movements reveal his ability to conquer his own space.
The TV commercial brings to the national stage the differentiating concept on which we based the rhetoric of Negozi Pellizzari: the promise of being able to express one’s personality and affirm oneself thanks to clothing choices. A real style statement!
The commercial airs on Sky On Demand during peak viewing times.
The national spot is accompanied by geo-localized versions, along with Proximity Marketing campaigns. The campaign extends to the web through social media, the website, and YouTube campaigns.
