The New Campaign for Atlantis, Created by Notorious Agency at Plan de Corones, Showcases the Brand’s Commitment to Sustainability.
Atlantis Headwear, one of the world’s leading players in the production and marketing of hats, has hired Notorious for a four-year strategic repositioning of the brand at an international level.
From “Infinite Headwear” to “Headwearevolution”: if the path to sustainability is understood as an inevitable evolution involving all of humanity, it is at the same time a real revolution: because it requires a radical change in thinking, in the way priorities are conceived. A cultural transformation, first and foremost, in the way business is done and in the way the role of business in society is thought about.
Campagna video
Campagna fotografica
Cortometraggio
“Headwearevolution” is a statement, a declaration of intent that, made at the right moment in history, positions and aims to establish Atlantis as the founding brand of the sustainable revolution (and evolution).
The new payoff opens up a series of slogans that convey a strong concept and also urge the market to take responsibility: “The revolution is on your head” draws attention to Atlantis’ sustainable products. At the same time, it invites consumers to become aware: “The revolution also depends on you, on your way of thinking and understanding your social responsibility.”
Acknowledgments
The short film “A new point of view” won the Special Award Premium in the Best Video Corporate category at the OpenartAward 2024.
Short Film
A semi-documentary production accompanies the advertising campaign, emphasizing the underlying concepts. The short film explains why Atlantis embraces the philosophy of a place of rare beauty, which has distinguished itself for its sustainable approach to tourism.
USA VIDEO
Some contents, like this video, was specifically conceived for the US market. We tailored the style to suit the American target audience.
Social
Some contents
