Where fashion and sustainability come together, Tocatì is born, a brand that smiles at the planet.

Naming, logo design, and social content for a brand committed to making the fashion industry ethical through upcycling and reusing children’s clothing.

Naming & logo design

In Venetian dialect, “tocca a te” means “it’s your turn,” a phrase typically used during playtime.

Tocatì, in its intention to urge the other’s turn, is seen as an invitation to do one’s part, especially in relation to environmental awareness. It is also a pleasant sound suitable for the world of children.

Brand strategy

Through Tocatì’s Brand Strategy we have defined the rhetorical foundations of brand communication.

By reconditioning children’s used clothes, Tocatì Kids promotes environmental sustainability, limiting the waste produced by the textile industries and the related impact on the environment, becoming the ideal support for families faced with changing their children’s wardrobe.

Content strategy

We have tailor-made a social strategy for Tocatì, highlighting the brand’s strengths that enhance the product offered.

Secondhand kidswear.

Secondhand kidswear.


Let's talk about your project!

Castelfranco V.to (TV)
Vicolo Sant’Antonio, 10
+39 0423 492526


Castelfranco V.to (TV), Italy
Vicolo Sant’Antonio, 10
+39 0423 492526