Where fashion and sustainability come together, Tocatì is born, a brand that smiles at the planet.
Naming, logo design, and social content for a brand committed to making the fashion industry ethical through upcycling and reusing children’s clothing.
Naming & logo design
In Venetian dialect, “tocca a te” means “it’s your turn,” a phrase typically used during playtime.
Tocatì, in its intention to urge the other’s turn, is seen as an invitation to do one’s part, especially in relation to environmental awareness. It is also a pleasant sound suitable for the world of children.
Brand strategy
Through Tocatì’s Brand Strategy we have defined the rhetorical foundations of brand communication.
By reconditioning children’s used clothes, Tocatì Kids promotes environmental sustainability, limiting the waste produced by the textile industries and the related impact on the environment, becoming the ideal support for families faced with changing their children’s wardrobe.
Content strategy
We have tailor-made a social strategy for Tocatì, highlighting the brand’s strengths that enhance the product offered.
Acknowledgments
Notorious Agency’s contribution to Tocatì was recognized as the best brand identity work.
“Tocatì’s identity balances environmental consciousness with a playful, child-friendly aesthetic […] which help align with the brand’s focus on children […] reinforcing the idea of playfulness.
Design Rush
