Your perfect place

The TV advert seeks a strong connection with the public through the display of simple moments of life that are at the same time full of great emotional value. The rhetoric draws on “absolute” values, which are more desired than ever by people today: the pursuit of physical and mental balance, love for the environment, the importance of genuine and sincere relationships, and the need to live one’s home space to the fullest, surrounded by loved ones. In this context, the KE product becomes the ideal place, capable of creating the perfect living conditions.

The result is an advert with a delicate, conscious, at times seductive style, which aims to strengthen the perception of the KE brand as a leading brand on the international scene. With 362 television and 792 radio broadcasts – the distribution includes Sky TG 24, RTL TV and the radio stations Radio Rai, RTL 102.5, Radio Freccia and Radio24 – the campaign is further supported by cross-media planning on the most important international newspapers in the sector furniture and design.

 

The video narration involves the web, where the commercial is divided into its long 1′ version and numerous micro-videos lasting 15″, focused on the different key concepts relating to the product featured in the commercial, the Kedry Skylife bioclimatic pergola.