When we first met Mr. Rui, the initial exchanges were not very pleasant:
we were a few minutes late, and after scolding us for taking the wrong route and expressing a certain distrust of communication agencies, he gave us only a few moments of his time, instructing us to come up with a solution to revamp the winery’s communication, starting with a website that was completely “wrong.”
Of course, the standard of winery websites is not among the trendiest compared to the average.
Yet, the Vigne Matte website seemed to us to be one of the best we had seen so far for a winery. We realized that the communication problem was primarily about fully understanding what Mr. Rui had in mind: we had to win him over and thoroughly understand his vision and the essence of the Vigne Matte brand!
(Then things got better, and this is the result).
WEBSITE + E-COMMERCE
The website was designed to best express the winery’s values:
hospitality and the pleasure of sharing.
The purchase of a red house on top of a hill and the design of a winery built entirely inside the hill represent the realization of a vision:
to offer people an experience of sincere hospitality in a unique setting such as the hills of Conegliano Valdobbiadene Prosecco Superiore DOCG.
The site is complete with e-commerce for
Purchasing wine
booking guided tours
and experiences
such as receptions, team building, and corporate events.
Social content strategy
Link building & Digital PR
In addition to the website, the communication campaign involved the dissemination of news and articles to increase Vigne Matte’s online presence through a careful selection of tourism websites and portals, institutions, tourist destinations, and press outlets.
