Criocabin – a company in the province of Padua that deals with the production and marketing of high-end refrigerated counters on an international scale – turned to Notorious Agency with a very specific request: to give full and adequate expression to the company vision.
Video storytelling strategy
For a brand that makes the meeting between design and technology its promise, demonstrating and making people understand the qualities of its products is essential.
We crafted a storytelling approach based on a series of short technical-emotional videos, intertwined with a second series of video interviews with key figures from the company. These individuals shared the “behind the scenes” of the production of refrigerated counters, highlighting a perspective where the human element—both conceptual and creative—emerges prominently.
The intervention was an opportunity to reconceive and optimize the information hierarchy, defining an organic and complete user journey, more logical and fluid, in full harmony with the communication strategy developed in the digital environment as a whole (click here to go into detail).
The goal: to engage the audience, helping them understand and appreciate the unique qualities of Criocabin’s products, making the viewer a participant in the most intimate and profound aspects of the company’s vision, product conception, and production process.
In addition to social and trade fair destinations, on the site the videos find their ideal destination in the pages dedicated to the products, enriching the storytelling, the browsing experience, and increasing the perceived value of the product.
Official Website
Criocabin’s is perhaps the “coolest” site we have ever created. And not just because we’re talking about refrigerated counters! 😉
As part of the restyle of the website, the priority was clear: to promote a renewed perception of Criocabin, in support of a positioning clearly distinct from its competitors.
Stylistic choices had a preponderant role in this sense.
Homepage
Product page
Sustainability page
Mobile
