Design is not just aesthetics; it must first and foremost solve a problem.
When clients have such a clear and compelling vision, we can’t wait to start working for them.
This was the case for Criocabin, a company from Padua specialising in the production and international marketing of high-end refrigerated counters, which commissioned us to manage and coordinate their brand communication in the context of a combined cross-channel operation.
Brand Equity + Visual Storytelling
After the initial briefs, we clearly defined the Key Concept that would underpin all our creative efforts: Innovation meets Aesthetic, to give value to your work.
Innovation meets Aesthetic, to give value to your work.
A concept worthy of a brand rich in wisdom.
This concept was our guiding star in creating the Visual Storytelling strategy for social communication, which we developed along three main lines: Design, Technology, Corporate.
The goal of the new strategy? To clarify the perceived positioning of the brand, enhance Criocabin’s brand heritage and commercial offering, and foster a solid empathetic relationship with clients and stakeholders.
Design: Product – To highlight and enhance the design of Criocabin’s products, seen as the meeting point of aesthetics and functionality.
Technology: Systems – To illustrate the information systems in use, explaining their functionalities and what they enable.
Corporate: People – To present the people behind the products, the individual members of the Criocabin team, and their roles.
A pleasure working with Marco, Lisa, and their team of young creatives. A journey of continuous professional and personal growth, always striving toward increasingly ambitious goals. Thank you, guys.
Barbara Caron
We developed a new Brand Manual: a strategically important tool, a moment to refine the brand’s identity message.
This new reference allowed us to effectively reinterpret the graphic projects, visually translating Criocabin’s philosophy: design as a means to improve and enhance people’s work.
The combination of technical information and appropriately crafted emotional messages characterized the graphic projects, which we meticulously detailed, always paying maximum attention to the copy!
