Notorious “increases” Giorgione House Museum
We are truly proud to have overseen the project to enhance and digitize the Studiolo of Vicolo dei Vetri—an operation linked to the broader enhancement program of the Museo Casa Giorgione, which aims to give substance to the concept of a “widespread museum.” With this project, we have been able to make a valuable component of the artistic and cultural heritage of the city of Castelfranco Veneto available to the public.
The Studiolo is a place of great cultural significance: the works it houses date back to the early 16th century, the era of Giorgione, one of the most important exponents of the Venetian School, who resided in Castelfranco Veneto. But it is also an enigmatic space, as was Giorgione’s personality: it is unknown what this space was actually used for, but there are many, and sometimes disturbing, hypotheses, and this has allowed us to offer our own original interpretation of the operation.
Our role was to curate the exhibition project and produce the content to support the visit:
- a video documentary
- information media
- the website
- an Augmented Reality App
- a Touch Screen App
And the concept we used to shape the narrative was a very unique one: our aim was to convey a unique, at times almost unsettling, atmosphere to visitors, to engage them, but also to suggest the profound mystery that the Studiolo has held for over 500 years.
Video documentary
Website
APP AR
Touchscreen APP
Information materials
AR App
A perfect combination of innovation and history.
We’ve “augmented” the Studiolo to offer visitors a curious, entertaining, and memorable experience.
A 16th-century man appears among the visitors; a window into the city’s past; a document revealing the first steps in the research to discover the Studiolo.
Augmented content has been made available on Tablet through an easy-to-use, intuitive UI.
Touchscreen App
We have developed an app dedicated to the most discerning audience, allowing them to further their understanding of the frescoes in the Studiolo.
Visitors can view the frescoes in high definition, examine their details, and above all understand their meaning and historical and artistic significance.
Docu-Film
As the highlight of the entire exhibition, we oversaw the production of a documentary video. Through historical reenactments performed by costumed actors, interviews, illustrated scenes, and ultra-high-definition (4K) images, we accompany visitors on a journey to discover the Studiolo’s mysteries, also helping them correctly interpret its works of art.
“The Studiolo in Vicolo dei Vetri
lives again between history and technology”
Il Gazzettino
READ THE ARTICLE
Prima Treviso
READ THE ARTICLE
The official presentation of the project took place on September 13, 2020 and involved representatives of the Municipal Administration (Mayor and Culture Council) and the Regional Administration, as well as the Creative Director of Notorious, Marco La Fiura, who commented:
“We drew inspiration from the technological solutions currently employed by the world’s leading museums, to equip the Museum with cutting-edge information and entertainment solutions, and to offer visitors a rewarding and engaging experience. We paid particular attention to the way we constructed the narrative: we gave the message a highly evocative and distinctive tone, precisely to convey the emotion we ourselves felt when discovering this enigmatic space.”
Marco La Fiura
Creative Director
And then..
Digital, Web, Print, Event
The initiative has sparked great interest in the local community, and we hope it will represent a valuable new contribution for tourists to Castelfranco Veneto.
To support the initiative, we oversaw the advertising campaign, from print graphics and informational materials to social media communication.
We then created a mini-site to offer a preview of the visit experience and allow booking.