An e-commerce that only sells chili pepper-based products.
A request that’s not unusual at all for those of us who have always known Filippo and Sara, the couple behind B-Orto, an agricultural company in Gemona del Friuli specializing in the selection, production, and processing of chili peppers.
A biologist and a sociologist with a passion for life in the countryside and a dream with a spicy flavour: to create a company entirely dedicated to the cultivation of chillies from all over the world.
A dream that they realized, so much so that it attracted the attention of Gambero Rosso which, after discovering them at the East Market in Milan, dedicated an article to B-Orto in its online magazine.
We have been friends with Filippo and Sara for a long time, we saw their project born and grow, and we have always believed in them, encouraging and motivating them. Not only because of the relationship of mutual respect that binds us, but above all because we saw a great opportunity in their idea right from the start.
This is why we were happy to accept when they asked for our help to review the company logo, develop the product pack and create an e-commerce website.
Acknowledgments
Brand Identity & Packaging Design
We started from a study of the brand’s identity, identifying the archetype closest to B-Orto’s personality: a brand with the payoff “Be Brave! Eat Hot!” he could only fit into the archetype of the Explorer, intrepid and curious.
After developing a Copy Strategy to shape the brand’s rhetoric and communication style, along with a distinctive Main Concept – “A SURPRISING culinary experience” – we focused on designing the logo. This involved tattoo artist Andrea Pietrobon, specialized in black tattoos, who conceived and drew the pictogram: a teary eye, overwhelmed by spiciness, interpreted in a style that blends “rude” and minimalism. The artist skillfully crafted a design that meets the readability and placement requirements for the packaging.
We then defined the pictogram digitally and completed the design with the text components – name and payoff – to give shape to a one-of-a-kind, provocative and ultimately… surprising brand!
Starting from the logo, we conceived a lively and original identity environment, expressed in the various packaging, each of which was designed to best enhance and preserve the individual varieties of chilli pepper, thanks to appropriate design and material choices.
We redesigned the packaging, choosing the fonts and color palette and studying the design of labels and envelopes. The tears in the logo inspired us, and from this detail, we developed packaging with strong, impactful elements, capable of conveying the intense sensations that B-Orto’s products deliver. The jar labels are adorned with a splash of sauce that seems to pour out uncontrollably from the packaging!
“We chose to rely on Notorious Creative Agency for the creation of our website because it is a well-established company that we knew we could count on, even with our unconventional requests. We actively collaborated with them, and they guided us step by step, providing practical advice.”
Filippo and Sara
E-commerce Website
Finally, Notorious oversaw the design and development of the website for the online sale of B-Orto products, starting from interface design and study of the User Experience, both in line with the Brand Identity.
The interface has a direct and bold style – just like chili pepper – and bright colors that recall spicy.
The UX is purchase oriented, designed to lead the user to purchase in a simple and immediate way; the architecture of the catalog is based on the taxonomy of the different chilli pepper species and cultivars proposed.
The E-commerce, developed on the Storeden platform, features a unique characteristic: when browsing the online shop, users can sort and filter products based on their spiciness level, helping to avoid any unpleasant surprises!
