The request
“We are looking for an agency capable of expressing our brand values to the world.”
–
Pierantonio Sgambaro
CEO
Starting from this request, Notorious Agency has created a multi-year integrated communication strategy, capable of leading the company towards a new way of communicating its brand heritage, with the aim of operating a decisive repositioning of the company in the market.
B2B Revolution
Notorious Agency’s intervention touched every aspect of the business model. B2B relationships needed new, more modern tools capable of providing effective support to the sales network. Our support included the restyling of all commercial catalogs, the production of an outstanding company profile, and the translation of it into an animated showreel.
Brand Manual
With 70 years of history, providing the company with a Brand Book was essential. To define the correct uses of the brand and align the entire corporate communication.
Concept
If consuming pasta is a ritual, who more than Sgambaro – the first Italian pasta factory to have created pasta made with 100% Italian wheat – could act as a narrator of the gestures, emotions and sensations linked to the culture of pasta.
By leveraging a feeling rooted both at a national and international level, we have given shape to a content marketing strategy capable of generating empathy and making Sgambaro recognized as a reference company worthy of full trust.
Blogging & Social Storytelling
Notorious has created an editorial plan full of “appetizing” content. With articles, columns, recipes and interviews we talk about the company values and Sgambaro products, highlighting aspects never covered before by the company.
We developed a blog with a modern design, the focal point of the entire content marketing strategy. Capturing the user’s attention became our mission, in addition to spreading Sgambaro’s vision, which is strongly aligned with themes of corporate sustainability and healthy nutrition.
Blogger day
Il lavoro di miglioramento e consolidamento della Brand Reputation è stato sostenuto anche da un’operazione di Influencer Marketing.
Per questo abbiamo coinvolto una selezione di influencer, composta dalle migliori food blogger e nutrizioniste italiane, che abbiamo invitato presso la sede aziendale. Per far scoprire loro i segreti della produzione della pasta, e far assaggiare i formati tradizionali e le nuove referenze speciali.
I followers avrebbero voluto esserci!
UX & Interactive contents
In the digital environment, every moment of the customer journey was considered to improve the user experience and ensure a pleasant and satisfying browsing experience on the website as well. An interactive quiz entertained users, increased website traffic, and contributed to SEO efforts.
Video Strategy
From the wheat fields to the plate.
To reveal the secrets of the most popular food in Italy.
Do you know how pasta is made? it is a serialized story that reveals to consumers curious notions about the production of pasta, which, despite being so rooted in our culture, are often taken for granted to the point of becoming unknown. Making them rediscover was the mission of these videos.
