Work

Industrie Cotto Possagno

One Land, one Identity

Cotto Possagno is not only Italy’s leading manufacturer of roof tiles and shingles. It is a brand that has become representative of its territory, to which it owes its essence and with which it is connected even in its name.

Here is how we told the story of Industrie Cotto Possagno and brought the brand to the attention of its diverse target audience.

Content strategy

Social Management

Ads strategy

Identity & Awareness

Possagno is a territory deeply rooted in the production of roof tiles and clay tiles.
Here, clay extraction is a historically significant activity, thanks to the presence of one of the largest quarries in Italy. The clay used by Industrie Cotto Possagno to manufacture its products is the very same material Antonio Canova used for his sketches and models.

Our Territory, Our Identity

Our Territory, Our Essence

Emotional: An Ancestral Need

A roof is not a luxury: together with walls and foundations, it is an essential element of a home and the ultimate expression of protection.
This is the rhetorical key through which Cotto Possagno builds its imagery – appealing to the ancestral human need for shelter and security.

Commercial

Cotto Possagno’s social strategy is not purely emotional – commercial communication plays a decisive role, aimed at increasing awareness and supporting the marketing of its flagship products. Posts are strategically promoted through targeted and geo-localized advertising campaigns to reach the most relevant audiences.

Projects

The strategy also aims to demonstrate the company’s concrete ability to deliver on its promise to the market: showcasing its most significant projects helps make the message credible, authoritative, and truly compelling.

Business to Business

Part of the social communication is specifically addressed to industry professionals: the B2B target – architects, designers, and construction companies – plays a fundamental role in the company’s business model.