Amadio is the evolution of a company that has always focused on a “craft-based” approach in the field of interior design. A small business capable of offering those who wish to furnish or renovate the rooms of their home a completely personal and intimate experience.
Founded as Edil Rustego and later renamed ER1, the company has been guided through an exciting repositioning journey, which led to the need for a careful rebranding process aimed at refining the brand’s presence at every touchpoint, starting with the logo, the primary and most important expression of any brand’s identity.
In this context, Amadio’s website is just one of the strategic initiatives that Notorious Agency was asked to manage: a true “little gem”, an environment designed to best express the identity of a company that positions itself on the market with a completely unique approach to consulting, design, and supply.
Although Amadio is a small company, there were many topics that needed to be defined and organized in order to present them to the public in a way that could fully convey the value of this small but “brilliant” business.
A B2C + B2B approach
While the main target of the website is the local public, relationships with Planners, Designers, and Architects represent key business connections for Amadio. For this reason, the website was equipped with CTAs and in-depth content designed to highlight the strengths of Amadio’s working system and to encourage the creation of new partnerships and business relationships with industry professionals.
