Of course, no one could have ignored the very strange rumors that were circulating before we left.
Rumors of something that had been discovered*.
*2001 A Space Odyssey. Voice of HAL.
TITLE: How was the future?
CUSTOMER:Criocabin
CREATIVE DIRECTION:Notorious Agency
TEAM PRODUCTION:Wow Textura, The Studio
DISTRIBUTION:Euroshop 2023, Digital
The ‘How was the future?’ campaign, created by Notorious Agency, presents the ‘MAX by Criocabin’ line for the first time.
The cross-channel strategy includes the official market launch at the Euroshop trade fair in Düsseldorf in 2023 and support for the sales network through multimedia tools and content.
Website
A monothematic site to support the launch operation and give maximum expression to the technical features of the new line.
Catalog
Teaser + Making of
The making of recounts the salient phases of the conception, design and production process of the “Max” line, while a teaser highlights the suggestions and inspirations that led to the conception of the new line.
Tech features
The campaign is structured through static and animated renderings of a technical-descriptive nature to present Max’s technical, aesthetic and functional peculiarities in detail.
Social
Some contents
