The strategic and creative approach behind Promo Haus’ communication project is based on an ambitious and inspiring premise: the sale of real estate can and must today be managed differently from traditional methods, elevating the level of service and customer care, while adequately meeting the expectations of a market with specific and significant needs.
A new identity in the real estate market
We created the identifying image of the new real estate promotion system – Promo Haus – linking it to the brand identity of Pro Haus, the architectural firm that supports the system and coordinates real estate operations.
To design the pictograms we were inspired by the graphic symbolism of the architectural plans of the buildings. Each selected geometric symbol was then associated by similarity to each letter that makes up the word PROMO/PRO of Promo Haus/Pro Haus, thus building a synthetic and minimal vocabulary of signs.
The Chillax font, a Bauhaus-style geometric sans serif, lends itself to its lowercase letters designed along a pattern established in 1926 by Herbert Bayer as part of his “universal” alphabet.
Strategic approach
To satisfy the need to shape a new complete sales system, each real estate transaction is supported by a strategic approach that includes:
- A landing page dedicated to each real estate transaction
- A “Promo Haus” site, a collector of different initiatives
- Promotion to targeted targets through geolocalized campaigns on social media (FB, IG) associated with campaigns on Google.
- A site-based customer care and follow-up system, which includes the integration of chat systems and a dedicated telephone number
- The possibility of integrating a variety of previews in virtual reality to the individual landing pages
Selling houses means selling dreams
Thanks to photo-realistic renderings we show detailed previews of properties, environments, furnishings and actions. Images that make the buyer experience an emotion, almost leading him to perceive the lifestyle that his new home will allow him to achieve and arousing a deep desire to experience those emotions.
More than houses… living concepts!
Each real estate transaction is identified through an original name and enhanced through a true, albeit synthetic, identifying image. To further emphasize the concept behind the individual projects and enhance their promise.
