Create and develop digital communication
Veca (Veneta Casalinghi) is a leading company in the outdoor and garden furniture sector; the objective of this project was to lead the company into a new way of communicating its image and commercial offer online.
Involve the public, expand the company network.
– The client
Starting from this request we conceived a two-year communication project which saw the integration of various activities:
- Social Media Communication
- Social Media ADV
- Blog Management
- Digital PR
- Web development
We have taken charge of the management and production of the content. We have structured a rich and engaging editorial plan along two strategic lines: the first was headed by our copywriters, who produced sector articles of different nature and slant, with the aim of interesting the main clusters of users.
The second saw the involvement of eight lifestyle bloggers. Thanks to their contribution, Veca recorded a surge in its online presence, in a path that aimed to generate awareness, brand recognition and trust in consumers.
- Brand awareness
- Brand recognition
- Brand preference
Simple is better
Engage!
We have created interactive content to engage, entertain and create empathy with users.
Fun online quizzes have helped spread messages consistent with the brand’s heritage, manage user flows by directing them to pages of the site that interest them, and at the same time collect valuable data and information.
Social Outcome
