The Dark Side of Communication

We deal with corporate communication but part of our commitment still remains socially focused. We manage complex advertising strategies but let’s not forget that any project starts from the need to solve simple problems. We work online but continue to live offline. We were among the forefathers of the digital revolution of our century and, for this reason, we know its potential but also its dark sides. This is why Notorious created the project “The Dark Side of Communication”. To answer the questions that we ask ourselves but also to give real support to those who try to orient themselves in the digital system, which is so simple to use and much more complex to understand in depth. The world of the web is a system parallel to the life we ​​live offline that conditions, determines and influences all areas of our existence, and if we don’t realize it it means that it is functioning to the best of its potential. “The Dark Side of Communication” involves the realization of some podcast interviews, created by our Lisa Pietrobon, with people and professionals who deal with those topics that belong to the world of communication but which are a little uncomfortable, which are treated marginally or superficially by the non-specialist user, often for the purpose not to scare the end user/buyer. We will talk about sustainability and greenwashing, privacy and social media, Facebook Ads and user tracking, pornography and marketing strategies, linguistics and gender and much more.

If you want to delve deeper into these topics
you can follow us here.

Listen to the interviews

CONTACT US

Let's talk about your project!

Castelfranco V.to (TV)
Vicolo Sant’Antonio, 10
+39 0423 492526

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Castelfranco V.to (TV), Italy
Vicolo Sant’Antonio, 10
+39 0423 492526

Search