The Customer's request
Publiscoop – a historic local company – has convened a specialized pool of professionals to manage the digitization of the company’s magazines and the related communication processes.
Starting with Platinum, the company’s flagship magazine, which tells the best of Italian entrepreneurship and innovation through the point of view of its protagonists. Platinum is a partner of companies such as Il Sole 24 Ore, SKY, Confindustria, Assocamere Estero.
Integrated consultancy: from brand management to UI
Notorious Agency collaborated with the companies Imago Design and Discontinuity, initially providing consultancy for rebranding, and then working on the design of a new user interface for the online magazine to be developed.
Our contribution:
- Analyses
- UX/UI design
- Cross channel strategy
The preliminary analysis was based on the Business Model Canvas, Empathy map and Customer Journey Map.
Based on these tools, Notorious Agency was provided with timely and exhaustive information for the UX study and for its translation into the new site interface.
The depth of the analysis allowed Publiscoop to understand the possible developments of Platinum’s business model, which, until then, had focused exclusively on traditional sales and public relations formulas.
UX/UI Design
Our study allowed the translation of the paper magazine into a small portal specialized in business sector information.
The minimal style, the concise information structure, the simplicity of navigation, and the maximum emphasis on content and partnerships supported by the magazine. These ‘musts’ guided the development of the interface for the new website www.platinum.online.com.
