Launch of an e-commerce
How to launch a new e-commerce for the sale of garden seeds if not by exploiting the bright colors of flowers, plants and fruits through social media and the web?
Through the Shopify platform, we developed e-commerce for Piccolo Seeds with a look & feel aligned with the corporate identity to enhance its contents.
Original multimedia content
We created creative multimedia content for social media and e-commerce: playing with the different colors of the product packs we had fun creating simple and captivating photographic compositions.
In order to immediately promote the new e-commerce business, we have planned the social content strategy by optimizing sponsorships and taking advantage of purchases during the Christmas period to carry out promotions and discounts.
The social project involved a selection of influencers: lifestyle bloggers and Instagrammers who we coordinated to support the process of increasing Piccolo’s brand awareness.
Copywriting is essential
Both for social posts and for every aspect of e-commerce, careful copywriting, UX copy and SEO texts were carried out, both in Italian and English: knowing a product is nice, finding it online is essential !
