Motion Graphics & Booth Design
Chillventa 2016: in a highly technical and specialized context, we handled the trade show setup for Parker Hannifin. Our approach focused on coordinating the communication strategy, carefully managing the visual aspects to highlight the most important content.
Simplify, modernize. Everything must be unmistakably ‘Parker’.
– The customer’s request
32,000 visitors. 5 monitors. 1 video.
The centrepiece of the exhibition was the video content: a real performance to illustrate the most relevant content to the visitors and transfer concepts of utmost importance to them. We explained the features of the products with animated graphics. The videos made by Notorious were projected on five monitors coordinated with each other, offering visitors an immersive experience that generated amazement and attention.
Notorious Agency took care of every visual aspect related to Parker Hannifin’s communication at Chillventa 2016.
Not only the exhibition set-up and graphic content, but also the renderings, the coordinated image of the ADV and poster communication, and the advertising campaigns for various international magazines.
