Notorious’ Instagram Wall: a reflection on phase 1

Thinking back to the past two months is strange to say the least. You almost have the sensation of having lived another life. Lisa, co-founder of Notorious, as soon as the Coronavirus emergency manifested itself, wanted to tell in a stream of consciousness our state of mind, and the courage and difficulties of doing business in a period of total uncertainty.

At a time when companies have been forced to slow down or completely stop production, prospecting and sales, Notorious Agency has had the delicate role of helping companies manage relationships and dialogue with their customers and stakeholders in general, and also with your own internal team, in the context of a new unexpected and difficult to interpret scenario.

Like our customers, we too have temporarily changed our communication strategy: the new primary objective has become monitor what was happening in real time, to offer our followers timely updates facts of news, case histories, insights and food for thought, with the aim of offering the most concrete support possible in these very particular weeks.

This initiative found space on our Instagram page and we decided to also archive it on our website, on this page, so as not to forget this particular moment of “suspension” – difficult it is true, but also educational – which forced together contrasting feelings such as anguish and energy, fear and ambition, disorientation and determination.


Energy, ambition, determination: precisely in this moment of difficulty we have also observed a decidedly positive aspect, which was accompanied by the generalized stop of production and commercial activities: the birth of new entrepreneurial projects, in which Notorious Agency was involved with the usual role of strategic and creative partner.

These are initiatives united by the ability to have read the main consumer trends ahead of time, and without the need for the Coronavirus crisis to finally make them manifest and obvious. Projects underlying a lucid entrepreneurial approach that knew how to read the needs and expectations of consumers to give shape to new and original responses, which are based on attention and respect for time, personal well-being and the environment, and involve tools such as immersive virtual and augmented reality technologies and online commerce.

We can’t wait to tell you about them and we hope that they represent not only a positive signal, but the new foundations of a new beginning.

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Castelfranco V.to (TV)
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+39 0423 492526

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Castelfranco V.to (TV), Italy
Vicolo Sant’Antonio, 10
+39 0423 492526

Search