Notorious Agency with Atlantis Headwear on the journey towards sustainability

For its Atlantis brand, Master Italia Spa has chosen Notorious Agency as a strategic partner to guide communication strategies and creative direction at an international level, as part of the headwear brand’s renewed commitment to maximum reduction of its environmental impact by 2025 .

Notorious has the mandate to define the strategic and creative developments to support the repositioning of the Atlantis brand in the headwear market.

The communication strategy will go through a rebranding phase, scheduled for the first half of 2022. The ‘change of look’ was conceived in a proactive strategic key: the renewed identity image will be the bearer of a strong, more timely message, which aims to establish Atlantis’ full intention to keep faith with its promise.

After the 2019 sustainability report, which marked an important step in the path towards sustainability, the push on the “green” accelerator has become a categorical orientation for Atlantis. Starting from the US market, where the company has decided to abandon the marketing of standard products in favor of sustainable collections.

At the basis of the new communication concept, the intention is to position Atlantis as the forefather of the “sustainable revolution” in the headwear sector, through a communication strategy based on the concepts of responsibility, transparency and coherence, underlying communication formulas of a demonstrative nature.

The creative direction of Notorious is accompanied by the activities of Moca Interactive (digital marketing) and Neurexplore (neuromarketing).

Notorious Agency with Atlantis Headwear on the journey towards sustainability

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Castelfranco V.to (TV)
Vicolo Sant’Antonio, 10
+39 0423 492526

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Castelfranco V.to (TV), Italy
Vicolo Sant’Antonio, 10
+39 0423 492526

Search