With this message Notorious supports the power of ideas: that intense, real and genuine strength that everyone has, and which makes us imagine things so vividly that they make them happen!
Visionaries of every species and everywhere, it is you we speak to!
With this message we want to support the power of ideas, and remind everyone of the power of creativity.
Our latest advertising campaign is not an attempt to offer advice, yet another “lesson” to people. Rather, it expresses the desire to share a thought… a point of view. In communication, the “empathy” element has an essential relevance: it is a positive feeling; it is the key that opens to dialogue; it is the state of mind on which understanding and sharing are based.
There is a basic condition, therefore, on which empathy is based: sharing.
This is also why we have chosen to share our message not only on the web, but also through above-the-line channels that offer us the possibility of intercepting you in the midst of your bizarre daily thinking, such as at the bar, or in the car, while you are driving. .
Our beautiful work as “advertisers” – if we can define it that way in a nutshell – offers us the opportunity to talk to many, many people: professionals, entrepreneurs, students, managers, marketers, girls and boys, women and men of all age. Each of them has a vision. Someone has it very clear. Someone else is waiting for her, but she knows she will arrive soon. Others are true “veterans of dreaminess” and skilled concretizers.
Try to think about it. Each of us is looking for the solution, the keystone, the action that will allow us to achieve our goals. We all have, more or less, the intimate need to translate our vision into reality.
It is visionaries of all kinds that we turn to.
Our admiration for you is profound and we are happy to contribute, with our work, to supporting you on your journey. We work for “companies”, it’s true, but it is people who do things, and very often we perceive a latent frustration in them, perhaps generated by the need to obtain immediate, tangible, measurable results. We live in a country of visionaries, but also of ambitious people, and of workers; our territory, then, offers one of the most flourishing expressions of these characters! So often we hear “I need 48 hour days”!
The bad news is that superpowers don’t exist
Trying to be heroes risks getting hurt. Limits exist and, of course, they must be overcome, but can you imagine what would happen if you tried to save the world? ?
With this message Notorious wants to support the power of ideas: that intense, real and genuine strength that everyone has, and which makes us imagine things so vividly that they make them happen! The good news is precisely this, and we at Notorious believe so much in the power of creativity that we want to remind everyone of it.
The best ideas do not come from reason, but from a lucid, visionary madness.
– Erasmus of Rotterdam, In Praise of Madness
We didn’t say it, but we like to report this quote that combines the expression “visionary madness” the adjective “shiny”: yes, because winning ideas are often a leap into the void, it’s true, but they are equally punctual, spot-on, careful: they are the culmination of reasoning, the peak of the storm of thought, strategy and creativity that come together in a clear and unrepeatable way. Intuition, that cathartic moment in which the right spark triggers a chain of events, projects and actions, strategies and activities aimed at pursuing the vision. Well, often many people forget to use that power. Speed, tasks, “priorities”, the need for control, in short, all these things risk stifling creativity.
We know how difficult it is and this is precisely our bet: to carry on an entrepreneurial path at the service of companies, alongside people who have a vision. A path in which maximum technical and strategic performance is always supported by the true, and perhaps only, power that we can use: creativity!
