Billed as one of the year’s leading events on Digital and Content Marketing, “The Connected Experience Imperative” did not disappoint.
In an evolving market, the consumer is increasingly at the center of companies’ communication strategies.
If mass communication has led to the generation of widespread and shared needs, today we live in a “Consumer centric” world. A world where advertising content is so ubiquitous that it goes unnoticed. The message that generates conversion is the one that satisfies the expectation and need of each individual. In such a punctual way that it becomes intimate and personal,
In this context, what is the secret to generating maximum conversions?
This was revealed by some of the leading international experts in communication, marketing and analysis. On April 19th, in the beautiful setting of the Sala delle Conchiglie of Villa Contarini in Piazzola sul Brenta, they shared their strategic vision with an audience of professionals:
- Paolo Capaccioni, Partner, KPMG Advisory and member of KPMG International’s Customer Experience Excellence Centre;
- Rusty Warner, Principal Analyst, Forrester Research;
- Luca La Mesa, Social media Strategist, President of Procter&Gamble Alumni Italia and Investor of SingolarityU Italy;
The event was organised by the Contentintelligence.net network in collaboration with THRON, KPMG and Forrester.
Notorious had the pleasure of attending and assisting the organiser in the development of the event graphics.
The focus of the event was the “obsession with the consumer“, to whom companies must offer a rewarding and top-notch experience. Meeting the expectations and true needs of your audience is the secret to generating maximum conversions.
But how is it possible, concretely, to maximize the performance of Content Marketing through a customer-oriented approach?
“Content Intelligence” is the technology that allows you to achieve these results. Enabling them means getting the most value from the content shared by the Brand.
The speakers presented successful cases such as Campagnolo‘s, demonstrating how Content Intelligence allows the intertwining of consumer behaviour. On the basis of the strategic information obtained, it is possible to automate extremely appropriate and effective communication campaigns.
Campaigns that can optimize your budgets and generate as many conversions as possible.
The theme is articulated and very interesting. Notorious is already following the path of Content Intelligence, to offer its clients the highest level of performance and content marketing strategies that are as effective as possible. Stay up to date on our projects!
