Sgambaro is one of Italy’s leading pasta factories.
In our role as an advertising agency, it is rare to be able to count on such a strong and coherent set of values as those of Sgambaro.
Developing a communication path that leads the company to enhance its brand heritage, and to stand out from competitors, is a very stimulating path.
Like many Italian companies, the Sgambaro pasta factory has also been involved in digital transformation: since 2014 Sgambaro has seena gradual but decisive integration of digital to support its communication strategies. The company has invested in the website, social and content marketing to open up new and important opportunities for communications and customer care.
Not just digital. Our projects for Sgambaro also involve the traditional front, leading us to tackle studies and realizations intended for radio broadcasting, shelf distribution, magazines and trade fairs. We develop both B2B content and creativity for the end consumer.
In this path we collaborate with important Italian agencies specialized in CRM, market research, data analysis, design.
The goal proposed by Notorious is to implementa communication strategy that leads the consumer to perceive Sgambaro for what it is: a “big” among the Italian players in the food industry,which, thanks to its background and entrepreneurial choices, has the opportunity to influence consumers and their choices, going so far as to change the eating habits of Italians.
Interesting, isn’t it? Follow our projects and our realizations for Sgambaro!
We bet you’ll fall in love with this company?
