This is the first step towards the digitalisation of Platinum, the Publiscoop magazine published by New Business Media, dedicated to successful entrepreneurs and managers, founded in 1995 and distributed at newsstands and DEM with Il Sole 24 Ore.
Today, together with Publiscoop’s Platinum editorial and commercial direction, we are addressing the issue of empathy with the customer, to get to the point of deepening the magazine’s business model and its possible developments on the Digital front, through useful and often essential tools such as the Empathy Map and the Business Model Canvas.
We are located at the beautiful Maso di Villa di Susegana, Treviso. The meeting is organized by Imago Design and coordinated by our friends Luca Facchin and Andrea Bettini of Imago, both consultants with 20 years of experience alongside important companies.
Notorious has the role of developing the key steps of the digitization of Publiscoop’s Platinum magazine, from the study of the UI and UX to the subsequent steps aimed at the online communication of the editorial project.