Consuming pasta is the ritual par excellence capable of best outlining the Italian identity. Our new social media campaign for Sgambaro aims to portray pasta both in the culinary contexts we are used to, and through out-of-the-ordinary actions.
What we want most of all is to tell the gestures, the sensations and the infinite suggestions linked to this splendid culture of ours.
From its preparation to table service, the consumption of pasta includes a set of actions that are part of our popular culture in such an intimate and personal way that they sometimes go almost unnoticed.
For each of us, in fact, pasta takes on different values and meanings, linked to experiences, memories, affections: the first love, a reunion between old friends, the grandmother in the kitchen when we were little…
Pasta is therefore no longer just synonymous with lightness or goodness: it is also romance, art, magic…
Pasta is everything you want it to be for you. And that’s what makes it unique for all of us.
