Notorious Agency has won the international Vega 2026 award in the category “Video – Best Use of Visual Effects & Motion Graphics” with the campaign “Building a Brighter Future”, created for Inventronics (a global leader in the production of LED lighting components).
The campaign aims to provide Inventronics’ “Flex” division (a business unit specialized in flexible lighting systems) with tools to enhance its communication style and make the consultation of the Flexible product range more effective, benefiting the commercial organization.
A challenging and high-responsibility project, which required a… brilliant approach!
Award: Silver Vega 2026
Category: Video – Best Use of Visual Effects & Motion Graphics
Campaign: Building a Brighter Future
Client: Inventronics
WHAT ARE THE VEGA AWARDS?
The Vega Awards are an international awards program dedicated to the world of digital creativity and communications. This recognition is dedicated to professionals and agencies working in the fields of design, digital marketing, audiovisual production, branding, and advertising.
The Vega Awards are managed by the International Awards Associate (IAA), an organization that oversees several global creative awards, including the Muse and NYX Awards.
The aim of the award is to celebrate high-level creative projects and give them international visibility.
The campaign
A complex production in terms of message control, developed in close collaboration with the client through a meticulous design process, and conceived with the aim of making the features and benefits of the products appealing to a specialized technical audience. In addition to technical videos, the production also included the development of conceptual videos.
