An indispensable commitment, and a new opportunity to translate the vision of our Agency into a concrete action of great social relevance.
Since 2010, Notorious has supported entrepreneurs and marketing directors with a fundamental role: that of a key partner capable of offering the best strategic interpretation in support of business objectives, and the operational management of communication processes. It is with this role that since September we have been officially Main Partner of WelfareCare, an association whose objective is the prevention of breast cancer: WelfareCare offers women under the age of 50 the possibility of using the mammography service free of charge.
Putting our skills at the service of a cause of such great value, and making an active contribution to the well-being of society, is a necessary and stimulating action for our Agency.
Our contribution? An integrated communication strategy that involves social media management, the promotion of events, the production of content, the creation of a new website and the creation of narrative strands of Visual Storytelling. The objectives of our intervention are to raise awareness of WelfareCare in the area, support its mission and above all help the Association to increase the number of mammograms offered to women.
Mobile Mammography
The first two days of prevention were held in Castelfranco Veneto (TV) and were a real success, testifying to the goodness of the WelfareCare project.
Over 200 women had the opportunity to have free mammography and ultrasound scans in the Mobile Mammography clinic.
With a photographic and video reportage we told the story of the initiative through the voices of women, healthcare workers, partners and the WelfareCare team.
The interview with Marco La Fiura, CEO of Notorious
“Today we are in Castelfranco Veneto, where our agency is also located, so the effect of seeing all these women participating in an initiative designed for them and their health is even more amplified. As communication professionals we believe that the connection with a cause of similar importance is an effective communication tool, with a strong emotional impact.
“It is the first event of a series of events: WelfareCare intends to bring Mobile Mammography to the main regional and national cities“.
