The synergy between Notorious Agency and Negozi Pellizzari – an Italian reference in the fashion sector – continues in a stimulating path that is consolidated year after year.
Confidence confirmed and new challenges on the horizon.
The synergy between Notorious Agency and Pellizzari Stores – an Italian reference in the fashion sector – continues in a stimulating path that is consolidated year after year.
The collaboration began in 2010. Despite the fact that the crisis was suffocating Italian companies, the entrepreneurial strategies of Pellizzari stores continued to push towards expansion, planning and implementing the opening of new stores, at the rate of at least one per year, until reaching a total of 11 large stores (7 of which opened in the last 6 years).
Notorious Agency was involved with the aim of supporting the company’s marketing objectives and accompanying the company on a two-pronged path:
- Revamping corporate communication as a whole
- Leading the company towards digitalization
We have made a lot of changes.
Advertising campaigns have seen a gradual but decisive evolution. We have urged a change in consumer perception, shifting the focus from the product to the shopping experience.
Anticipating the communication trends of the sector, we have created campaigns with the collaboration of renowned artists and photographers, which have been disseminated in the main Italian fashion magazines .
Since 2011, corporate communication has seen a decisive turn in the direction of the world of the web, with a blog that has become a reference for internet users and fashion-addicts, and the collaboration with the most famous Italian fashion bloggers.
The challenges and projects of Pellizzari Stores for 2018 – 2019 are exciting. We are happy to participate in this stimulating journey, helping to support the entrepreneurial vision of an Italian company of reference in fashion retail.
