The Istituto Canossiano Madonna del Grappa in Treviso has renewed its collaboration with Notorious Agencyfor the sixth consecutive year.
An exciting project for our agency, but also ambitious and full of responsibility: enhancing the educational offer, helping students understand its values, and above all, contributing to their attachment to the school, is indeed a very special kind of brand management!
Pioneers of School Communication
Since 2014, we have supported the Canossian Institute in attracting new enrollments, and to do this, we have equipped the school with new communication tools and developed a completely personal language.
Social media, videos, quality content: every communication activity has been framed and treated also as an opportunity to help students understand the values and cultural tools offered by the Institute. It’s somewhat akin to what happens in companies with “internal marketing.”
Fun Graphics and Animations
Every piece of content was coordinated while maintaining a simple informational structure and an institutional aesthetic.
Colors: to engage and clearly and recognizably denote educational tracks.
Animations: to explain through entertainment.
With the implemented strategy, the Canossian Institute has proven to be a precursor in communication through Facebook and Instagram: two channels for telling parents and students about all the daily activities that take place within the school.
Photos and videos, and everyone's happy!
In 2018, the school renewed its spaces with a new wing full of classrooms and laboratories. For the occasion, we carried out a photographic production.
With Our Heads... in the Clouds!
10,000 sqm of usable surface, 38,000 sqm of green area, and more than 30 regular classrooms: these numbers have been transformed into a video which the Canossian Institute has showcased through aerial footage: not just to show the vastness of the spaces, but also to convey the attitude of a school that renews itself every day, bets on innovative education and sharing methods, and places student well-being and learning at its core.
An Astonishing Communication… in Augmented Reality
School has just started and we can’t wait to return to the desks of the Institute to create a dedicated Augmented Reality App!
Social for All Ages