Notorious Agency’s contribution for Tocatì, an upcycling brand of children’s clothing, was recognised as the best brand identity work.
Tocatì is the brand of reconditioned clothes for children, where fashion and sustainability meet.
From the creation of the naming and logo to the communication strategy and social content, Notorious has built the identity of a brand that is committed to bringing a new ethical sense to the world of fashion kids.
This is how DesignRush Mag describes the motivation for the award given to Notorious in an excerpt from their article:
“This logo perfectly captures Tocatì’s sustainability mission, with its playful, child-friendly typography and earthy colour palette. The design blends eco-conscious values with a fun and inviting aesthetic, which meets with the favour and appreciation of families.”
Discover the complete Notorious Agency project for Tocatì.
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