The first press event at the Mandarin Oriental (Milan)
21/10/2025
Today marked the first official press presentation of Hispanitas – the Spanish brand leading the women’s footwear segment – to the Italian fashion media.
A brand with almost a century of family heritage, Hispanitas has been producing comfortable yet contemporary shoes since 1990, combining style and functionality without giving in to passing trends.
A prestigious location hosted the brand’s first official conference: the Mandarin Oriental in Milan welcomed over 40 guests, who were introduced to Hispanitas’ latest advertising campaign – a bold, unconventional project created in collaboration with Laura Ponte, centered on the concept of the real, grounded woman who values comfort and quality without sacrificing beauty.
Vogue, Pambianco, Forbes, Corriere della Sera, Sportweek, Grazia… these are just a few of the many outlets that attended.
The event was also an opportunity to showcase a refined selection of footwear and the combined savoir faire of three players: Notorious, Gagliardi & Partners – our PR partner – and Hispanitas, who worked in synergy to deliver an experience that truly embodies the Spanish brand’s essence.
The project entrusted to Notorious Agency aims to help Hispanitas – already distributed in about 50 countries and across more than 30 Italian retailers – strengthen its presence and firmly establish itself in the Italian market.
