Favini invited Notorious Agency to an exclusive visit to its headquarters in Rossano Veneto (VI).For our visual team it was an opportunity to observe the various production processes of the historic paper mill, but also to explore and touch the latest product innovations.
While Notorious’s mission is to enhance the brand heritage of its customers in a unique way, the in-depth study of the latest innovations and trends in the field of stationery has given our graphics team many new ideas that we look forward to implementing.
An inspiring plant visit
The world of printing is by no means stale, and Favini’s myriad product lines together with its research department have proved this.
The visit was a great source of inspiration to explore the communicative potential of paper. In fact, Favini showed how each of its lines is derived from a mix of cellulose and otheringredients chosen for their desired mechanical, tactile, chromatic and aesthetic properties.
Each printed product (from business cards to product packs) needs its own paper, with organoleptic properties in line with the brand values.
Fine papers and strong brand identity
Despite its digital leadership, Favini is one of those paper mills that is experiencing significant growth.
In fact, special papers are nowadays an extremely popular product on the market and Favini is a major producer of them.
Printing your own graphics on premium papers, on the other hand, is a strong marketing tool. In fact, the moment you give value to an object by dedicating a special card to it, the customer perceives that value and a higher brand positioning.
Refit paper: cotton and wool for a tasteful ecology
Favini has always placed great emphasis on the ecological issue, both in terms of plant energy efficiency and production. Just think of the lines:
- Crush – containing agro-food waste, such as citrus fruits and coffee;
- Remake – paper involving the up-cycling up-cycling of waste leather;
- Shiro – tree-free paper derived from lagoon algae.
However, Favini’s research and innovation team did not stop there.
Prima ancora della presentazione ufficiale al Luxe Pack 2019, la fiera del packaging di lusso di Montecarlo, in occasione dell’open day Favini ha voluto presentare la sua ultima linea di carte speciali ecologiche: Refit.
For the manufacture of Refit, wool and cotton textile production residues, often left as waste at the side of carding, spinning and weaving machines, are recovered and, after special treatment, combined with cellulose.
Refit contains 40% post-consumer recyclate,15% wool or cotton processing residues and is produced using 100% self-generated hydroelectric power.
