Ingredients
The most traditional product there is.
A young company with a desire to innovate.
A new brand identity.
Method
Simone Pietrobon contacted us and told us about his project: taking over a takeaway pizzeria in Albaredo di Vedelago and giving it a new management, with a new philosophy.
Two things were already very clear to him, the brand values and a name that could communicate them: Naturalmente Pizza.
A natural, healthy, genuine pizza, made with quality seasonal ingredients, zero kilometers.
This is where the work of Notorious Agency came in: giving shape to the identity image of the new pizzeria, and translating it into different communication contexts, offline and online.
A simple project that we managed with our usual enthusiasm, with dedication and careful study of the concepts.
The font and color palette chosen for the logo convey the idea of ​​simplicity, naturalness and genuineness. The payoff – Pizza with healthy principles – helps to strengthen the brand’s identity, in a dialogue with the logo in which the brand’s values emerge immediately.
We have thus given shape to an original identifying environment, with a friendly, reassuring and captivating tone, which also involved the furnishing choices of the venue, as well as the various communication materials: signs, business cards, flyers and price lists.
And digital communication? We took care of that too, of course!
The one-page website reflects the suggestions, fonts, and colors of the printed material, and provides users with all the useful information about the pizzeria.
