With a nice sprinkling of tantalizing content, we bring Molino Cosma, a player of excellence in the Italian panorama of quality flour producers, to the attention of the public to discover its experience, vision, initiatives and products.
A B2B2C strategy: the social communication project curated by Notorious Agency for Molino Cosma addresses end consumers and professionals.
Commercial
Brand recognition: we identify and communicate Molino Cosma branded products, bringing focus to the different lines and their distinctive features.
Hands on dough
Storytelling modulates rational and emotional approach to emphasize the performance of Molino Cosma flours in the professional field.
We exhibit the creative component expressible with a basic ingredient such as flour.
Land, tradition and family
We highlight one of the brand’s distinctive aspects: the presence and connection of the company with the Veneto region and its gastronomic tradition. At the same time, we emphasize the quality and importance of human relationships that determine the success of an excellent company.
Branding ADV
Social Adv activities to expand the fan base in target.
Social Outcome
Regional recipes
We empathize with the local consumer by offering recipes for typical Italian regional dishes.
Video recipes for pros
Molino Cosma’s flours as the ideal ally for quality work by industry professionals. What better way to tell this story than with dedicated video recipes?
Cosma Academy courses
A full funnel strategy that aims to promote the courses organized by Molino Cosma, aimed at consumers and professionals (bakers and pizza masters).
Promotion of Academy courses
A dedicated, geolocated social ads strategy with the goal of gathering enrollments for Cosma Academy courses.
Results
+ 8,187 people
+ 94 clicks on the link
+ 220 interactions
