Index
Reinterpreting brand communication
The Client involved Notorious Agency in a delicate brand management process that saw a change in approach to brand communication.
The Client’s request: to support the gradual transition from differentiated communication across the needs of the four sub-brands to centralized communication within the Master brand, as part of a process of consolidating the group’s international positioning.
Not to undermine the brand architecture, therefore, but rather to determine a new perception of the reality of Linea Light Group.
Our contribution:
- Consulting
- Social & Digital PR
- Event management
- Video storytelling
- Photo reportage
A “BLOG-based” strategy
Abbiamo creato un ricco programma editoriale per comunicare l’expertise aziendale ed introdurre i tanti prodotti.
Editorial planning was implemented differently across the social media channels used: Facebook, LinkedIn, and Instagram, to support different communication paths and, above all, to establish a dialogue with an increasingly active network thanks to the constant stimulation offered.
Blogger day(s)
We conceived and produced experiential events involving top industry influencers. The strategy was strengthened and we boosted our brand authority! The synergy with bloggers allowed us to structure and enrich our editorial plan.
- Digital PR
- 30 worldwide influencers
Through interviews, live posts, and streaming, we engaged the public, who enthusiastically followed the company events.
- PR
- Interviews
- Live social & streaming
This is live social!
Feeling the light
The videos made by Notorious document, inspire, and tell of a world made of light.
Official + creative approach
Events and case histories are documented by Notorious with photographic services intended for the web and industry magazines.
Social outcome