Reinterpreting brand communication

The Client involved Notorious Agency in the context of a delicate brand management process which saw a change in approach to brand communication.

The Client’s request: to support the gradual transition from a differentiated communication along the needs of the four sub-brands, to a communication centralized in the Master brand, as part of a path to consolidate the international positioning of the group.

Not to undermine the brand architecture, therefore, but rather to determine a new perception of the reality of Linea Light Group.

Our contribution:

  • Advice
  • Social & Digital PR
  • Event management
  • Video storytelling
  • Photo reportage

A “BLOG-based” strategy

We have created a rich editorial program to communicate the company’s expertise and introduce the many products.

The editorial planning was developed differently in the social channels used: Facebook, Linkedin and Instagram, in order to support different communication paths, and above all to establish a dialogue with an increasingly active network thanks to the constant stimuli offered.

Social outcome

Blogger day(s)

We have conceived and produced experiential events in which we involved the top influencers in the sector. The strategy has strengthened and we have caused a surge in brand authority! The synergy with bloggers has allowed the structuring and enrichment of the editorial plan.

  • Digital PR
  • 30 worldwide influencers

With interviews, live posts and streaming we involved the public, who enthusiastically followed the company events.

  • PR
  • Interviews
  • Live social & streaming

This is live social!

Feeling the light

The videos made by Notorious document, inspire and describe a world made of light.

Official + creative approach

Events and case histories are documented by Notorious with photographic services intended for the web and sector magazines.


Let's talk about your project!

Castelfranco (TV)
Vicolo Sant’Antonio, 10
+39 0423 492526


Castelfranco (TV), Italy
Vicolo Sant’Antonio, 10
+39 0423 492526