Experiential marketing to engage
During Light + Building 2016 we took visitors into a ‘parallel’ reality to present Linea Light Group in a surprising way.
Una visione a 360°
Technology and nature: we created a virtual video to enhance the concept of the exhibition stand. Linea Light Group products were placed in a natural setting and highlighted through technical descriptions with a hi-tech look & feel.
Partecipazione = Condivisione
The video projections, positioned at strategic points throughout the exhibition stand, attracted visitors. After the “virtual experience, we gave them a personalized Linea Light Group branded gift. To relive and share the” experience!
Live social streaming
During the event, visitors’ reactions and comments were shared on the company’s social media and posted live.
