SEO SEM strategy
By studying competitors, we interpreted online behaviors in the lighting sector to immediately outline specific marketing objectives and strategies for the launch of Linea Light Group‘s new e-commerce, one of the leaders in the design lighting systems industry.
Opening the doors to Google
We optimized the e-commerce code and content to break down barriers for search engine crawlers. We managed Google Adwords campaigns, differentiating them by brand and product. Finally, through a dedicated Social Content Marketing strategy for shop communication, we aimed to build user loyalty to the brand.
