Inspirational approach
Transferring the designer’s character into the brand. The name Laurèt conveys a personality that is delicate yet decisive, carefree yet determined!
Creative design
We explored numerous fonts, symbols, and logos, seeking the best semantic and aesthetic key. Hand-drawn, a button symbolizes craftsmanship and simplicity. Inside it are the designer’s initials: “L.P.”
The brand book ensures the correct use of the “corporate image, protecting the”identity of the brand. The brand was born in 2011 and has managed to establish itself thanks to its unique and original proposition.
