Online properties
The Kasa real estate agency in Castelfranco Veneto has relied on Notorious to renew its website.
Today the search for your own home starts primarily from the advertisements found online. One of the main tasks of the real estate agency is therefore to orient the potential customer among its properties and win him over with one of these.
Integration of the site into the management system
In order to achieve a better connection between the interface and the management system, we chose to entrust the web environment programming to AGIM Software Gestionale Immobiliare, an Italian leader in digital presence for real estate.
In a continuous discussion between our team and AGIM, a navigation and identity strategy tailored for Kasa was developed, respecting the limits and exploiting the potential of the management system.
UX/UI
- Kasa’s strong identity image had to be maintained, if not enhanced: the color palette remained unchanged and made more current with a layout that favors minimal shapes.
- The pages are designed to have a strategic interconnection between them through effective calls-to-action;
- The user’s overall navigation (customer journey) aims to obtain an email or telephone contact (lead). Information such as the telephone number and email address, in fact, are present in the header of each page and a contact form has been positioned above the footer.
- The implementation of Whatsapp Business, with the related automatic response settings, allows the user to establish a direct dialogue with Kasa.
