Improving School Communication
Notorious redefined the way the educational offerings of the Canossian Institute Madonna del Grappa in Treviso are communicated. Our true goal was to create a case study. With the collaboration of the school administration, we seized the opportunity to demonstrate that schools can indeed be at the forefront of introducing innovations that shape social life.
The Canossian Institute was well-equipped to fulfill this mission. The institute has always stood out for its high-quality educational offerings, its focus on new technologies, innovation, and the importance of shared moments. It has an innate vocation to embrace, perhaps among the first in Italy, an innovative communication strategy dedicated to schools.
Our proposed strategy had two main objectives:
- Attract new enrollments by showcasing the educational offerings in the most appealing way
- Improve internal communication
The school goes social!
We introduced an important innovation: using Facebook as the primary communication channel between the school and students. Facebook became a key channel for quickly disseminating news and school communications, encouraging spontaneous sharing and dialogue, also with the active participation of parents.
Speaking through images
Over the years, we have carried out numerous photo and video shoots to showcase the school environments, daily life, and the many educational offerings of the Canossian Institute. Finally, we handled print communication campaigns and the distribution of advertisements online and within the local area.
