Video interviews with testimonials
ICL Group – an Israeli multinational leader in the agricultural products sector – asked us to create a video strategy with testimonials with the aim of promoting some top products.
We created a series of video interviews, in which a selection of testimonials explained to professionals the advantages deriving from the use of special ICL brand products.
The strategy therefore leverages the positive comments of testimonials. Our role was to emphasize the message, focusing on image and audio quality.
In collaboration with the Italian marketing department, we oversaw the pre-production, production, and audio-video editing phases, aligning the look and feel and animated visuals with ICL Group standards.
