Respectful rebranding
It all started when, rummaging through the gallery’s storage, among knick-knacks, artworks by Ernst and Magritte, and letters signed by De Chirico, we found an old handmade sign. Carlo Scarpa had made it for Renato Hausammann in the ’60s.
We immediately understood how we would carry out our work. To communicate such an important event as the fiftieth anniversary of this historic Italian gallery, the keyword would be “respect“.
Rethink everything, but don’t touch the logo.
– The client
This was the brief. We did exactly the opposite! Taking the historic logo designed by Carlo Scarpa, we built the gallery’s new coordinated image. Business cards, leaflets, posters, CDs, and signage were redesigned for the occasion.
Temporary website, press office reportage
Notorious handled the communication of the “event, which centered on an exhibition by Marco Lodola, featuring numerous contemporary artists ‘including Massimo Sansavini, Daniele Nalin, Claudio Baroni and others. The promotion included’ intensive press office activities targeting major national and local Italian art magazines.”
The website design was crafted to give full expression to the occasion. A photo and video reportage, featuring interviews with the artists, captured the essence of the evening.
Art must create unknown sensations.
– De Chirico
