Online channels are an essential showcase for presenting the brand to the public. Even more so when the reality is a company like Fratelli Beltrame: over 50 years of history, three divisions to tell, a recognized identity between Veneto and Friuli-Venezia Giulia and beyond.
We managed the design and development of the new website for Fratelli Beltrame and designed the content strategy to guide the brand’s presence on social networks.
Website
Fratelli Beltrame is a company that makes its offer its strong point. A business linked to three areas of action: plumbing and heating for plumbing professionals, the Academy for training and updating plumbing and heating operators and bathroom furnishings for bathroom solutions dedicated to private individuals and designers.
Three different targets, one site
We designed the site by structuring it into three independent areas (Plumbing / Bathroom furnishings / Academy) but at the same time allowing the user to easily move from one section to another thanks to a user-friendly interface.
Each area has been dedicated a peculiar style, designed in relation to the individual targets for a common goal: to make the public understand the values ​​of the Fratelli Beltrame brand. Quality of products and completeness of services for a clear positioning of the brand as a point of reference for feeling good at home.
Social Content Strategy
We have defined the Content strategy of Fratelli Beltrame, foreseeing the use of social media as a strategic tool to strengthen the positioning of the brand.
A complex storytelling formula for a complex and multi-target corporate reality.
